As noted in Part 1: Writing a book with a business emphasis in mind is much like reaching that bar, striving for mastery. Even if you don’t want to quit your day job and pursue a writing career, your end product (or book in this case) should be the best possible representative of you. Your book will travel to places that, perhaps, you have never been. At the very least, your product is your literary calling card.
As a writer in pursuit of a successful writing career, you must change your perspective to that of a business person, which must be reflected in your portfolio. At your best, you are an entrepreneur. The difference is, an entrepreneur is a creator or originator of a business idea or concept and nurtures it through the implementation stage. A businessperson, on the other hand, can assume a position anywhere in the business cycle, wherever they have the expertise. They do not have to be the founder or originator of the idea or concept; they just need to know how to perform their job proficiently.
So, in mastering the business of writing, here is a very good place to start by focusing on these 10 key elements of a Start-up Business Plan.
ELEMENTS OF A START-UP BUSINESS PLAN
1. Analyze your existing assets and liabilities (What do you have to finance your business dream?)
2. Define your vision. (What is your expected outcome or customer’s take away from your product or service?
3. Establish your core values and principles. (What are the business ethics that will govern how you do business?)
4. Define your mission. (What is your purpose and reason for existing?)
5. Determine the need for your product or service. (What consumer need or want does your product or service fulfill in its respective industry?)
6. Determine your exceptionality. (What makes you different from your competition?)
7. Identify your target market. (Who will buy your product? Where are they located? How do you reach them?)
8. Create the optimum atmosphere for growth. (What business environment fosters goodwill for your customers?)
9. Establish product/service features and benefits. (What does your product or service look like? What is the WIIFM [What’s In It for Me?] for potential customers?)
10. Establish strategic collaborations and partnerships. (Who can I partner with to better facilitate the launching of my new product or service?)
Sharon Jenkins, www.sharoncjenkins.com
Inspirational Principal at The Master Communicator’s Writing Services and Senior Publishing Consultant with Ellechor Media